Sunday, February 3, 2008

"Laddy" awards: The Best Superbowl Spots

Now, it is hard for me to really focus on anything other than how perfect Tom Brady looks on my big screen. Why was he the ONLY Patriots player that did not wear a helmet coming on the field? (Giselle must give him modeling - hot shot tips) He looked good, but don't act so much like you know it. Reminds me of a song by "The Streets".

Let's get to it. I rated the commercials I felt notable...on creativity, originality, relevance to their target-market and my scientific formula of total objectivity, I gave them a score of 1 to 10.

1 - Completely forgettable
10- Going to get blogged, YouTube'd, and discussed nationwide on Monday morning.

Best use of thirty $90,000-seconds goes to....


Winner! - AB : "Bud Light. Suck one." - Will Ferril as "Jackie Moon"....10

Pepsi: Haddaway's "Baby don’t hurt me." Narcolepsy ....So clever!........9

TidetoGo: Loved the talking stain. Funny. Situationally quirky....9

AMP'd energy drink: Nipples charging batteries. Smart.....8.5


Audi/R8: Total Man-card winner. Godfather throw-back.......8

AB/Budweiser: Wine and Cheese party.........Well played........8

Pepsi/Amazon Mp3: Cross-marketing that doesn’t take itself too seriously..JT was cute..7

Planters Peanuts: Unibrow girl........good stuff.......7

CareerBuilder.com: "Follow your heart".....attention getting with
Shock-value and then ended inspirationally...........7

FedEx: Bird delivery was funny, fast and captivating......7

Coca cola: Reaching the Baby Boomers with the political "awe" moment....6

Coca Cola:Macy's day parade- imaginative.Who doesnt like Charlie brown?.....6

Dell: Very target specific, doing well by the world and Africa......6

Etrade: Baby spit up. Got the point across......5

Grannis/iTunes/Doritos: WHAT? Someone send the cross-marketers the memo that too many messages lose the consumer... Bum Bum Bum BAD.......0


"A lot of sweat goes into every bottle....not literally, that would be gross. But you know what I mean......(director: CUT!)" - Jackie Moon

No comments: